Event management industry today Event management particularly connotes to application of project management skills to the designing and handling of events such as seminars, symposiums, conferences, fairs, exhibitions, festivals, functions and so on. Today, all major events including IPL, literature festivals, Olympics or Common Wealth Games are fully handled by event management companies. Market reports prove that this sector is growing very fast and an MBA in Event Management will open up many vistas for youngsters who has penchant for action, variety, challenge and outdoor work. Event management critically includes recognizing and understanding target audience, conceiving themes for events, communicating and upholding the concept, bringing together technical parameters, estimating the cost and finally successfully carrying out the event. Interestingly, the 2014 general elections of India one third of the total media spend was on event management and ground activi...