What is the scope of event management in India? What are the best institutes for studying event management?
The events and activation industry in India is expected to cross Rs 10,000 crore mark by 2020-21, as per an EY-EEMA (Event and Entertainment Management Association) report. The industry, which was atRs 5,631 crore in 2016-17 overall, has been rising at a 16% CAGR, even overtaking the Indian media and entertainment (M&E) industry, which is rising at 11-13% CAGR. Based on the lately launched EEMAX Global report, the entire dimension of the event and experiential advertising and marketing business for the final audited 12 months stands at INR 6250 Cr of which the organised sector represents INR 3750 Cr. Fairly apparently, the highest 25 companies of the entire organised sector account for INR 2183 Cr, which means 59% of the organised market is split between these companies. That is set to vary now. Because the industry matures to accommodate the change to a much less money financial system, I really feel that the rise in cheque transactions will profit the medium and huge sized e